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Resources
Internal Landscape
Kimberly-Clark’s 2nd step in Strategic Category Management analyzes areas of the internal environment to build conclusions and insights in the current internal landscape of K-C. This will help inform on Strengths and Weaknesses found in the internal landscape that could provide K-C a solid base with which to build a category strategy.
The Global Business Plan sets the stage for business plans at the business-unit and regional levels.
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Global Business Plan
The Global Supply Chain sets the stage for alignment on supply objectives at an organization level.
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Global Supply Chain
Working with Functional Stakeholders to better understand their needs and requirements.
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Functional Stakeholders
RACI assigns stakeholders to their roles and responsibilities.
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RACI
Challenge current specifications and establish future needs for the business.
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Challenge Spec & Establish Future Needs
SWOT Analysis defines what strengths and weaknesses are discovered within the Internal Landscape.
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Strengths & Weaknesses
Identify areas to explore for greater value, which will assist in constructing the strategic approach for K-C.
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Value for Exploration & Conclusions - Part 2
Select the boxes to discover more about each step.